90 Days to CEO · Sandra Kemayou — Leadership Visibility Expert Apply For 90 Days to CEO
For women hiding in plain sight · The Outlast Institute

You were never "just helpful."

You were coaching long before you gave yourself permission to call it that.

The Outlast Institute helps overqualified women build profitable coaching businesses from the expertise they've been giving away for years.

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10,000+Trained Face-to-Face
750+Women Coached
100/moFor Six Consecutive Years
3Continents Reached
The Pattern

You've been doing the work for years.

  1. 01You trained the manager who got promoted over you.
  2. 02You became everyone's emotional support system at work.
  3. 03You solve problems nobody else can solve.
  4. 04People call you before they call a professional.
  5. 05You've been mentoring people for free for years.
The Realization

That wasn't being helpful. That was coaching.

What We Actually Build

Not a side hustle. An ecosystem.

The Outlast Institute helps women turn invisible expertise into a premium coaching business with structure, positioning, systems, and sales — not theory, not motivation, not another certificate.

01 · Positioning

Positioning

We help you articulate what you do in a way that makes people finally understand your value.

02 · Offer

Offer Creation

Build a premium coaching offer rooted in your actual expertise — not trends.

03 · Messaging

Messaging

Clear language that makes people say: "I need this."

04 · Sales

Sales

High-ticket sales systems that don't require performing online all day.

05 · Infrastructure

Infrastructure

Funnels, backend systems, applications, automations, and onboarding.

06 · Leadership

Leadership

You stop operating like a hidden employee and start operating like a CEO.

You don't need another certificate. You need the infrastructure to monetize the expertise you already carry.

Sandra Kemayou · Leadership Visibility Expert
90 Days to CEO · The Container

Three months. Twelve weeks. The path, in order.

Real builds, real deadlines, real outcomes. Each chapter is a month.

Month One

Package what you've already
been doing for free.

Turn what you've been doing for free into a coaching offer people will pay $2K–$5K for.

01Week One

See the coaching you've already been doing

  • Voice memo analysis — we extract your niche from your lived experience
  • Brand archetype + brand story crafted (StoryBrand framework)
  • Professional brand photoshoot scheduled
02Week Two

Make it legal

  • LLC registration + EIN application
  • Business bank account + Stripe integration
  • A legal business that can accept money
03Week Three

Build your course outline

  • Voice memo #2 — we extract your framework
  • Custom 4–5 module course outline created
  • Recording prep complete (tech tested, ready to go)
04Week Four

Record your program

  • You record 4–5 modules with live tech support
  • Content uploaded to your portal immediately
  • A high-ticket offer ($2K–$5K) ready to sell
Month Two

Build the machine.
Launch the offer.

Your job: learn to sell. Our job: build the entire backend while you focus on sales.

·Build · Website

Multi-page, branded, conversion-optimized

  • Home, About, Services, Contact pages
  • Mobile-optimized, SEO-ready
  • Domain connected + SSL secured
·Build · Funnels + Copy

You don't write a word — we write it all

  • Landing, opt-in, sales, thank-you pages
  • Email sequences (welcome, nurture, booking, post-purchase)
  • SMS sequences + social post templates
·Build · Automation + Booking

The system that runs while you sleep

  • GHL CRM fully configured
  • Pipelines, tag segmentation, email/SMS automation
  • Calendar embedded, no-show reduction workflows
·Build · Sales Training

While we build, you learn to sell

  • Live Sales Lab (weekly group coaching)
  • Call scripts + objection handling
  • Mock discovery calls with our team
Month Three

Close clients.
Become the CEO.

Your job: get on calls, close clients, deliver your program. Our job: coach you through every call, every objection, every close.

09Weeks Nine–Ten

Sales skills refinement

  • Weekly sales coaching — we analyze your close rate
  • Live call reviews with exact feedback
  • Most clients move from 10–20% to 40–60% close rate
11Week Eleven

Power Week

  • Daily sales script drills (morning + evening)
  • Mock discovery calls with our team
  • Final objection handling bootcamp
12Week Twelve

CEO Commissioning

  • Graduation — officially commissioned as CEO
  • Next-90-days planning + momentum protection
  • Introduction to alumni programs
∞Beyond Day 90

The business runs without you

  • Paying clients in your portal
  • Proven sales process you can repeat
  • Infrastructure scaling on its own
What We Actually Build For You

You don't touch the tech. We build the entire business.

This isn't a course. It isn't templates. It's a full 90-day business build — done by a team — while you focus on learning to sell.

01 · Your Website

Multi-page, branded, professional

  • Home, About, Services, Contact pages
  • Hero, proof, offer overview, CTA
  • Mobile-optimized, SEO-ready
  • Domain + SSL connected
Open-market cost: $4,000 – $8,000
02 · Your Funnels

Lead generation + sales

  • Landing, opt-in, sales, thank-you pages
  • Lead magnets integrated
  • Connected to your CRM
  • Mobile-optimized and conversion-tested
Open-market cost: $2,000 – $3,000
03 · Your Copy

You don't write a word

  • Website copy — every page, every headline
  • Funnel copy — landing, opt-in, sales
  • Email sequences — welcome, nurture, booking
  • SMS sequences + social post templates
Open-market cost: $2,000 – $5,000
04 · Your Automation

CRM + Email + SMS

  • GoHighLevel CRM fully configured
  • Custom sales pipelines
  • Email + SMS automation triggers
  • Tag-based segmentation
Open-market cost: $1,500 – $2,500
05 · Your Booking System

No more "let me check my calendar"

  • Calendar integration (Google or Outlook)
  • Booking page embedded site + funnels
  • Automated reminders (email + SMS)
  • No-show reduction workflows
Open-market cost: $500 – $1,000
06 · Payment Processing

You can't get paid if payment is hard

  • Stripe fully integrated
  • Payment plans enabled
  • Checkout pages created + tested
  • Invoicing + automatic confirmations
Open-market cost: $500 – $1,000
07 · Your Marketing System

A real path to clients

  • Marketing track (Organic / Referral / Paid)
  • Custom marketing toolkit
  • 90-day visibility plan
  • Social profile optimization (IG / FB / LinkedIn)
Open-market cost: $1,500 – $3,000
08 · Sales Training

While we build, you learn to sell

  • Live Sales Lab (weekly group coaching)
  • Call scripts + objection handling
  • Live call reviews with feedback
  • Mock discovery calls with our team
Open-market cost: $2,500 – $5,000
The Math

You'd pay $15K–$25K to build this on the open market. You pay $8,000.

$15K–$25KTotal Open-Market Build Cost
$8,000Your Investment in 90 Days to CEO
Hidden Coaching Archetypes

The women who hide in plain sight.

They don't always call themselves coaches. But people already trust them with decisions, transitions, clarity, strategy, healing, leadership, and next steps.

Archetype

The Nurse

She has been educating, calming, advocating, and translating high-stakes information for years.

What if your bedside wisdom became a paid transformation?
Archetype

The Project Manager

She sees the gaps, builds the plan, manages the people, and quietly saves everyone from chaos.

What if your ability to create order became your offer?
Archetype

The HR Leader

She has coached people through conflict, leadership, transitions, and identity — without ever charging for the wisdom.

What if the conversations people already trust you with became your business?
Archetype

The Therapist

She understands patterns, people, language, and transformation at a level most coaches only pretend to.

What if your clinical insight had a second lane?
Archetype

The Teacher

She knows how to break things down, build confidence, and help people become what they couldn't see yet.

What if your teaching became a premium pathway?
Archetype

The Operations Woman

She knows where the bodies are buried, how systems break, and what needs to be fixed before anyone else can name it.

What if your operational eye became the transformation?
Fit

This is not for everyone. That is the point.

90 Days to CEO is built for women with real experience, real insight, and real readiness — not people looking for a shortcut or a hobby.

This is for you if

People already come to you for advice, clarity, or direction.

You have years of professional or lived expertise you haven't packaged yet.

You want a premium coaching business, not a random side hustle.

You are willing to be coached, corrected, and moved into CEO behavior.

You are tired of being useful without being paid directly for your transformation work.

This is not for you if

You want a passive course you can disappear into.

You are looking for a business idea unrelated to what you already know.

You want to avoid sales conversations completely.

You are not ready to invest time, money, or leadership into your own business.

You want another certificate before you let yourself be seen.

Results

Women who finally stopped hiding.

Pillars Applied · Tatiana

Tatiana

$3M+ in revenue

Tatiana didn't build a coaching business — she built a business that crossed multi-million-dollar revenue using the exact pillars 90 Days to CEO is built on. The framework works wherever the work is.

Client Story · Fatima

Fatima

$50K in 90 days

Turned her professional experience into a paid coaching offer, generated serious revenue, and walked away from her full-time job.

Client Story · Vicky

Vicky

$30K contract

Used her project management and consulting expertise to sign a high-value contract instead of continuing to operate only as the internal fixer.

Client Story · Mercy

Mercy

Nurse → paid speaker

"I thought I was 'just a nurse.' Sandra showed me I'd been coaching families through life-and-death decisions for years. Now I'm a paid speaker and leadership coach. I'm doing the same work — I'm just finally getting paid for it."

The Investment

This is a real business move. Come ready to build.

90 Days to CEO is not a confidence class. It is a business-building container for women who already carry expertise and are ready to turn it into a clear offer, real systems, and paying clients.

Why we use an applicationThe application isn't a pressure call. It's a fit conversation. We're protecting your investment by making sure you're walking into the cohort that fits where you are right now — and so are we.
Investment
$8,000Pay in full or payment plans available. Confirmed in the fit conversation.
Admission
Rolling — apply anytimeNo cohorts to wait for. Applications are reviewed weekly and seats are kept limited for direct access.
Start Date
Within 1 — 2 weeks of acceptanceOnce you're in, onboarding begins immediately. You set the start date that fits your life.
Format
12 weeks · curriculum + 1:1Live coaching, private 1:1s, async support, full curriculum & build templates.
Apply For 90 Days to CEO Or — not ready yet? →
Not Yet?

Two ways to start before you apply.

If 90 Days to CEO isn't the right move today, here are two lower-commitment ways in. Both keep you in the conversation — so when you're ready, you already know what you're walking into.

The 3-minute mirror

Take the assessment.

"Are You Still Hiding?" is the universal diagnostic — three minutes, plain mirror. It tells us which season you're in, and gives you something honest to sit with this week.

Take the Assessment → The slow door

Stay in the conversation.

Join Sandra's list. You'll get the build essays, behind-the-scenes from The Outlast Institute, what past clients built, and the moment a free masterclass opens up.

Join the List →
Your Investment Creates Dual Impact

You build a coaching business. You fund a school.

When you invest in building your business with us, you also fund Outlast School — our 3-year leadership development program for girls across Africa who the system has underestimated.

Year One

Becoming

Girls tell their stories and publish their first book. They rebuild confidence, reclaim their voice, and learn visibility.

Year Two

Building

They choose a high-income digital skill — coding, video editing, or digital marketing — and serve real clients while building portfolios and earning.

Year Three

Leading

Mentored by professionals, they launch community projects and become junior coaches themselves.

By the time they graduate, these young women have books published under their names, portfolios with real client work, and the skills to lead in their communities.

We're not building a charity. We're building infrastructure. These girls don't need rescuing. They need economic agency, high-income skills, and the ability to tell their own stories.

When you join 90 Days to CEO, you're not just becoming a business owner. You're becoming part of an ecosystem where your wealth creation funds their development — where making money and making impact aren't competing goals.

Sandra Kemayou
Meet Sandra

I built a 7-figure business by charging for what I used to do for free. By every rule they set, I wasn't supposed to win.

I'm Sandra Kemayou. I failed 6th grade. I was disowned at 21. I speak with an accent.

I built a 7-figure coaching business anyway. And that business:

  • Retired my mother
  • Let me homeschool my kids while spending summers in Paris
  • Built a home in The Gambia
  • Helped one client scale to $3M in sales last year
  • Funded a leadership school for girls in Africa

Most of you aren't struggling because you can't coach. You're struggling because you don't see the coaching you've already been doing.

That's what 90 Days to CEO fixes. I show you the coaching you've been doing for free. My team builds your entire business infrastructure. You learn to sell it. In 90 days, you're live and booking clients.

Questions

What women ask before they apply.

I help people, but I don't think I'm a coach. Is this still for me?

Yes. That's exactly who this is for. If you're the person people come to for advice, guidance, or support — you're coaching. You've been doing it for years. You just weren't calling it that. Week 1 is built to help you see the coaching you've already been doing and show you how to charge for it.

What if I don't know what my "offer" would be?

That's fine. Most women don't when they start. We extract your offer from your lived experience during Week 1. The thing you do naturally that others struggle with — that's your offer. You're not starting from scratch. You're starting from years of unpaid expertise.

Do I need a big following before I can sell?

No. You need buyers, not followers. I have 3,000 Instagram followers and run a 7-figure business. I've had clients sign $5K clients with under 100 followers. You don't need to be internet famous. You need to know what to say when someone asks "what do you do?" — and you need a system to close them. We teach you both.

I'm not tech-savvy at all. Can I still do this?

Yes. That's the entire point. We build the tech FOR you. Website, funnels, copy, automation, CRM — you don't touch any of it. You focus on learning to sell. We handle everything else.

I work full time. Do I have time for this?

Yes. Most of our clients work full-time jobs. You'll need 5–10 hours per week for:

  • Weekly coaching calls (1–2 hours)
  • Recording your program (Week 4 only)
  • Practicing your pitch (30 min/day)
  • Getting on discovery calls as they're booked

We handle the 40+ hours of tech work — website build, copywriting, automation setup.

What's the investment?

$8,000 for 90 days. This includes $15,000–$25,000 of done-for-you services. If you charge $5K per client, you need 2 clients to make $10K. Most clients book their first client in Month 2 or 3. Payment plans are available (details on the clarity call).

What if I can't afford $8K right now?

Then you're not ready. And that's okay. This program is for women who are ready to invest in infrastructure, not women hoping for a cheap shortcut. If $8K feels impossible right now, focus on getting clear on your offer, building your confidence, and saving. Then come back when you're ready to go all in. We'll still be here.

Can I get a refund if it doesn't work?

We don't offer refunds after enrollment because we begin building your infrastructure immediately. Within the first week, we're setting up your domain, starting your website build, and writing your copy. These are real costs we incur on your behalf. That's why we have a thorough clarity call BEFORE you pay — to make sure this is right for you before you invest.

What if I don't close any clients in 90 days?

If you show up, follow the process, practice your pitch, and get on sales calls — you will close clients. We can't force you to show up. We can't force you to get on calls. But if you do the work, you'll get results. Every woman who's shown up fully has booked at least one client by Day 90.

How is this different from other programs?

Most programs teach you what to build, give you templates, then leave you to DIY the tech yourself. We build your entire backend FOR you — copy, automation, the whole thing — and have you launching in Month 2. You're not paying for education. You're paying for infrastructure.

What happens after 90 days?

You have a fully built business. You're booking and closing clients. You have systems in place to keep scaling. If you want continued support, we offer alumni programs — 90 Days to $10K, 90 Days to $50K, the Millionaire Mastermind. Most clients don't need them. They're already running profitably.

Do you work with women outside the U.S.?

Yes. We've worked with clients in Canada, the UK, Europe, and Africa. The business legalization process varies by country (you'll research your local requirements), but the program content, coaching, and tech build are the same.

Final Invitation

You've been helping people for years. It's time to build something that outlasts you.

This is for the woman who already knows too much to keep pretending she is "just passionate."

Apply For 90 Days to CEO See If This Is You