You Trained The Manager Who Got Promoted Over You. That Wasn't "Being Helpful." That Was Coaching.
We build profitable coaching businesses for overqualified Black women in 90 days—website, funnels, copy, automation, everything—while you focus on learning to sell. By Month 2 you're live. By Month 3 you're closing clients.
You Trained The Manager Who Got Promoted Over You. That Wasn't "Being Helpful." That Was Coaching.
We build profitable coaching businesses for overqualified Black women in 90 days—website, funnels, copy, automation, everything—while you focus on learning to sell. By Month 2 you're live. By Month 3 you're closing clients.
You Think It's Just "Being Good At Your Job."
It's Not. It's Coaching.
You talked your coworker through their breakdown at 2am—unpaid. You mediated the conflict HR couldn't solve. You've been the "go-to" for years while someone else got the title and the raise. You think that's just "being helpful." It's not. It's coaching.
Let me show you what I mean:
If you're a nurse who guides families through impossible medical decisions and helps them understand what doctors won't explain—that's coaching.
If you're a project manager who walks teams through crisis after crisis, helping them solve problems they can't see—that's coaching.
If you're a social worker who helps people navigate systems, process trauma, and find their next steps—that's coaching.
If you're in HR and you actually develop people instead of just processing paperwork—that's coaching.
If you're a teacher who sees potential in students everyone else gave up on and helps them believe in themselves—that's coaching.
You've been doing it for years.
At work. In your community. In the group chat. For your family.
You just didn't call it coaching. And nobody was paying you for it.
That's what's about to change.
WHAT WE ACTUALLY BUILD FOR YOU
You Already Know How To Coach. You Just Don't Have A Business That Can Sell It.
In 90 Days to CEO, we don't teach you to coach. We build the business around the coaching you already do.
Here's what most people don't understand:
The coaching part is easy for you. You've been doing it naturally for years.
What's hard is:
1. Figuring out what to call your offer
2. Building a website that doesn't look like 2015
3. Writing copy that actually converts
4. Setting up funnels and automation
5. Knowing what to say on a sales call
6. Not quitting when tech breaks at midnight
That's what we handle. All of it.
Here's Every Single Thing We Build FOR You
This isn't a course you watch alone. This isn't a certification program. This isn't "figure it out yourself with templates."
This is a 90-day business build with a team that constructs your infrastructure while you learn to sell.
Here's what happens, month by month.
MONTH 1: PACKAGE WHAT YOU ALREADY DO
The Goal: Turn what you've been doing for free into a coaching offer people will pay $2K-$5K for.
Your Job: Show up for coaching calls. Record your program. Get legally set up.
Our Job: Extract your framework, guide your recording, handle legal setup.
What Gets Built:
Week 1: See The Coaching You've Already Been Doing
1. Voice memo analysis: We extract your niche from your lived experience (not guessing)
2. Brand archetype identification
3. Brand story crafted using Story Brand framework
4. Professional brand photoshoot scheduled
You walk away with:
1. Your One Sheet (niche, story, offer angle documented)
2. Brand story ready for marketing
3. Clarity on who you've actually been serving for free all these years
The shift: "I'm not sure what I'd coach on" → "Oh, I've been coaching on this for years"
Week 2: Make It Legal
1. Business name selection support
2. LLC registration guidance
3. EIN application
4. Business bank account setup
5. Stripe integration (so you can accept payment)
You walk away with:
1. Legal business entity (LLC)
2. EIN confirmation
3. Business bank account live
4. Payment processing ready
The shift: "This is just an idea" → "This is a legal business that can accept money"
Week 3: Build Your Course Outline
Week 3: Build Your Course Outline
1. Voice memo #2: We extract your framework
2. Custom course outline created from your expertise
3. Curriculum mapped (modules, lessons, flow)
4. Delivery method structured
5. Recording prep (tech setup, best practices)
You walk away with:
1. Complete course outline (4-5 modules mapped)
2. Your framework documented
3. Recording setup tested and ready
The shift: "I don't know how to structure a program" → "Oh, this is just what I already do, organized"
Week 4: Record Your Program
1. You record 4-5 modules (your full program)
2. Live tech support throughout
3. Content uploaded to your portal immediately
4. Everything organized and packaged professionally
You walk away with:
1. Fully recorded coaching program (ready to sell)
2. Program packaged and branded
3. A high-ticket offer ($2K-$5K typical) ready to deliver
The shift: "Someday I'll create a program" → "I have a program I can sell today"
END OF MONTH 1:
You have:
A legal business
A recorded coaching program
A high-ticket offer ($2K-$5K)
Clarity on what you're selling and who you're selling to
You're not "thinking about coaching someday."
You're a business owner with a product to sell.
MONTH 2: BUILD THE MACHINE + LAUNCH
The Goal: Get your business live, booking calls, and selling.
Your Job: Learn to sell. Practice your pitch. Book discovery calls.
Our Job: Build your entire business backend while you focus on sales.
What We Build FOR You (you don't touch the tech):
YOUR WEBSITE (Multi-Page, Branded, Professional)
1Not a DIY Wix site. Not a "good enough for now" placeholder.
A full, professional, conversion-optimized website.
What's included:
1. Home page (hero section, proof, offer overview, CTA)
2. About page (your story, why you're qualified, connection)
3. Services/Program page (what you offer, what's included, investment)
4. Contact page (calendar embed, easy booking)
5. Blog framework (optional, if you want to write content)
6. Fully mobile-optimized (looks perfect on phones)
7. SEO-ready (shows up in Google searches)
8. Domain connected + SSL secured (professional, safe)
What this would cost if you hired it out: $4,000-$8,000
YOUR FUNNELS (Lead Generation + Sales)
Funnels are how you turn strangers into buyers.
What's included:
1. Landing pages (opt-in, sales, thank-you pages)
2. Lead magnets integrated (if applicable)
3. All pages connected to your CRM (leads tracked automatically)
4. Branded with your colors, fonts, photos
5. Mobile-optimized and conversion-tested
What this would cost if you hired it out: $2,000-$3,000
YOUR COPY (Professional, Conversion-Focused)
You don't have to write a single word.
We write all of it. In your voice. For your audience.
What's included:
1. Website copy (every page—headlines, body text, CTAs)
2. Funnel copy (landing pages, opt-ins, sales pages)
3. Email sequences (welcome series, nurture, booking reminders, post-purchase)
4. SMS sequences (appointment reminders, follow-ups, re-engagement)
5. Social media post templates (so you know what to say)
What this would cost if you hired it out: $2,000-$5,000
YOUR AUTOMATION (CRM + Email/SMS)
This is the system that runs your business while you sleep.
What's included:
1. GoHighLevel CRM fully configured
2. Custom pipelines for your sales process (lead → discovery call → closed client)
3. Email automation (triggered by client actions—opens, clicks, bookings)
4. SMS automation (reminders, check-ins, follow-ups)
5. Tag-based segmentation (VIP clients, cold leads, hot prospects—all organized)
What this would cost if you hired it out: $1,500-$2,500
YOUR BOOKING SYSTEM
No more "let me check my calendar and get back to you."
What's included:
1. Calendar integration (Google Calendar or Outlook)
2. Booking page embedded in website + funnels
3. Automated reminders sent to leads (email + SMS)
4. No-show reduction workflows (reminders 24hrs, 1hr, 15min before)
5. Rescheduling links (so they don't ghost you)
What this would cost if you hired it out: $500-$1,000
YOUR PAYMENT PROCESSING
You can't get paid if payment is hard.
What's included:
1. Stripe fully integrated with your site
2. Payment plans enabled (if you want to offer them)
3. Checkout pages created and tested (one-click purchase)
4. Invoicing system ready (for custom proposals)
5. Automatic payment confirmations sent
What this would cost if you hired it out: $500-$1,000
YOUR MARKETING SYSTEM
You need clients. Here's how you'll find them.
What's included:
1. Marketing track selection (Organic/Referral/Paid—based on your strengths)
2. Custom marketing toolkit delivered for your chosen path
3. 90-day visibility plan created
4. Social media profile optimization (Instagram, Facebook, LinkedIn)
5. First value posts written FOR you
What this would cost if you hired it out: $1,500-$3,000
TOTAL VALUE OF DONE-FOR-YOU BUILD: $15,000-$25,000
What you pay: Included in your $8K investment
PLUS: SALES TRAINING (While We Build)
While our team is building your backend, you're in Sales Lab learning to sell.
What's included:
Live Sales Lab (weekly group coaching)
Call script provided (you don't have to guess what to say)
Objection handling training (we teach you exact responses to every "no")
Live call reviews with feedback (upload your calls, we coach you through them)
Mock discovery calls with our team (practice before you go live)
What this would cost if you hired it out: $2,500-$5,000
END OF MONTH 2:
You have:
A live website (professional, conversion-optimized)
Funnels running (capturing leads automatically)
Copy written (website, emails, SMS—all done)
Automation set up (CRM running, emails/SMS sending)
Booking system live (people can schedule with one click)
Payment processing ready (you can accept money immediately)
Sales skills (you know what to say on discovery calls)
You're not "working on your business."
You're booking sales calls and selling your offer.
MONTH 3: CLOSE CLIENTS + SCALE
The Goal: Book clients. Close sales. Become the CEO.
Your Job: Get on calls. Close clients. Deliver your program.
Our Job: Coach you through every call, every objection, every close.
What Happens
Weeks 9-10: Sales Skills Refinement
1. Weekly sales coaching (we analyze your close rate and improve it)
2. Live call reviews (you upload recordings, we give you exact feedback)
3. Objection handling deep dive (we drill the responses until they're automatic)
4. Follow-up system mastery (how to turn "I need to think about it" into "yes")
You walk away with:
1. Higher close rate (most clients go from 10-20% to 40-60%)
2. Confidence on sales calls (you know what to say, when to say it)
2. Follow-up system (so leads don't go cold)
Week 11: Power Week
1. Daily sales script drills (morning and evening practice)
2. Mock discovery calls with our team (real scenarios, real feedback)
3. Final objection handling bootcamp (every "no" gets a scripted response)
4. Confidence activation (you go into Week 12 ready to close)
You walk away with:
1. Muscle memory for your pitch (it's automatic now)
2. Zero hesitation on calls (you've practiced 50+ times)
3. CEO-level confidence (you know you're ready)
Week 12: CEO Commissioning
1. Graduation ceremony (you're officially commissioned as CEO)
2. Next steps planning (how to keep momentum after 90 days)
3. Momentum protection strategies (so you don't plateau)
4. Introduction to alumni programs (90 Days to $10K, $50K, etc.—optional)
You walk away with:
1. Paying clients (most have 1-3 by now)
2. A proven system (you've closed sales, you know it works)
3. CEO identity (you're not "trying" to be a coach—you ARE one)
END OF MONTH 3:
You have:
A fully operational business
Paying clients
Proven sales process
Infrastructure that runs without you
You're not hoping to be a coach someday.
You're a CEO who books and closes clients.
WHY THIS WORKS WHEN DIY DOESN'T
You already know how to help people. That's not the problem.
The problem is:
You don't know what to call your offer
You don't know how to build a website
You don't know how to write copy that converts
You don't know how to set up automation
You don't have 12-18 months to figure it out
Most programs say: "Here's a template. Go build it yourself."
Then you spend 18 months:
Googling "how to set up Stripe"
Watching YouTube tutorials at midnight
Trying to write your own copy
Breaking things and not knowing how to fix them
Eventually giving up because it's too much
We say: "You focus on learning to sell. We'll build everything else."
Website. Funnels. Copy. Automation. CRM. Payment processing.
Done. In 90 days. While you're learning to pitch.
By Month 2, you're live and selling. Not someday. Now.
Don't Just Take My Word For It
Fatima
"Sandra didn't just teach me to build a business. She showed me I'd been coaching for 15 years and didn't know it. Within 90 days, I quit my corporate job. Within 6 months, I'd made $50K. This changed my life."
Tatiana
"I wasted 8 months trying to DIY a website. Sandra's team built my entire business in 60 days. My close rate went from 5% to 50%. I made $300K in 18 months. I didn't need another course. I needed someone to build it FOR me."
Mercy
"I thought I was 'just a nurse.' Sandra showed me I'd been coaching families through life-and-death decisions for years. Now I'm a paid speaker and leadership coach. I'm doing the same work—I'm just finally getting paid for it."
This is for you if:
You're a Black woman in corporate, healthcare, education, or social services
You're really good at your job—specifically the "helping people" part
People come to you constantly for advice, guidance, support
You've thought about coaching but you're not sure if you're "qualified"
You don't have 12-18 months to DIY a website and figure out tech
You can invest $8K in building a real business (with proof it works)
You're ready to launch in 90 days and start making money
You're willing to get on sales calls (we teach you exactly what to say)
This is for you if:
You want to "learn about coaching" but not actually launch
You're looking for passive income with no client calls
You think you need thousands of followers before anyone will pay you (you don't)
You want to DIY everything yourself because you "like learning tech"
You can't invest $8K right now
You're not ready to actually sell your services
We only take 50 women per cohort. Our team can only build 50 complete business systems at a time.
When we're full, you wait for the next cohort (typically 3-4 months).
If you're ready to stop "helping for free" and start "coaching for pay"—this is your moment.
We only take 50 women per cohort. Our team can only build 50 complete business systems at a time.
When we're full, you wait for the next cohort (typically 3-4 months).
If you're ready to stop "helping for free" and start "coaching for pay"—this is your moment.
MEET SANDRA
I Built A 7-Figure Business By Charging For What I Used To Do For Free
I'm Sandra Kemayou.
I failed 6th grade. I was disowned. I speak with an accent.
By every rule they told us, I wasn't supposed to win.
But I built a 7-figure coaching business. And that business:
Retired my mother
Let me homeschool my kids while spending summers in Paris
Built a home in The Gambia
Helped one client scale to $3M in sales last year
Created the freedom to build a leadership school for girls in Africa (launching January 2026)
Here's what I learned after coaching over 1,000 Black women:
Most of you aren't struggling because you can't coach.
You're struggling because:
You don't see the coaching you've already been doing
You don't know how to package it into a business
You don't have the tech infrastructure to sell it
You don't have 18 months to DIY everything
That's what I fix.
I show you the coaching you've been doing for free. I help you package it into an offer. My team builds your entire business infrastructure. You learn to sell it.
In 90 days, you're live and booking clients.
That's the program.
FAQ
I help people, but I don't think I'm a coach. Is this still for me?
Yes. That's exactly who this is for.
If you're the person people come to for advice, guidance, or support—you're coaching. You've been doing it for years. You just weren't calling it that.
Week 1 is designed to help you see the coaching you've already been doing and show you how to charge for it.
What if I don't know what my "offer" would be?
That's fine. Most people don't when they start.
We extract your offer from your lived experience during Week 1.
The thing you do naturally that others struggle with—that's your offer.
You're not starting from scratch. You're starting from years of unpaid expertise.
Do I need a big following before I can sell?
No. You need buyers, not followers.
I have 3,000 Instagram followers and run a 7-figure business.
I've had clients sign $5K clients with under 100 followers.
You don't need to be internet famous. You need to know what to say when someone asks "What do you do?" and you need a system to close them.
We teach you both.
I'm not tech-savvy at all. Can I still do this?
Yes. That's the entire point.
We build the tech FOR you.
Website, funnels, copy, automation, CRM—you don't touch any of it.
You focus on learning to sell. We handle everything else.
I work full-time. Do I have time for this?
Yes. Most of our clients work full-time jobs.
You'll need 5-10 hours per week for:
Weekly coaching calls (1-2 hours)
Recording your program (Week 4 only)
Practicing your pitch (30 min/day)
Getting on discovery calls (as they're booked)
We handle the 40+ hours of tech work (website build, copywriting, automation setup).
What's the investment?
$8,000 for 90 days.
This includes $25,000+ in done-for-you services.
If you charge $5K per client, you need 2 clients to make $10K. Most clients book their first client in Month 2 or 3.
Payment plans are available (details on clarity call).
What if I can't afford $8K right now?
Then you're not ready. And that's okay.
This program is for women who are ready to invest in infrastructure, not women hoping for a cheap shortcut.
If $8K feels impossible right now, focus on:
Getting clear on your offer (join our $27 workshop)
Building your confidence
Saving up
Then come back when you're ready to go all in.
We'll still be here.
Can I get a refund if it doesn't work?
We don't offer refunds after enrollment because we begin building your infrastructure immediately.
Within the first week, we're setting up your domain, starting your website build, writing your copy. These are real costs we incur on your behalf.
That's why we have a thorough clarity call BEFORE you pay.
We want to make sure this is right for you before you invest.
What if I don't close any clients in 90 days?
If you show up, follow the process, practice your pitch, and get on sales calls—you will close clients.
We can't force you to show up. We can't force you to get on calls.
But if you do the work, you'll get results.
Every single client who's shown up fully has booked at least one client by Day 90.
How is this different from other programs
Most programs:
Teach you what to build
Give you templates
Leave you to DIY the tech yourself
End with "now go launch!"
We:
Build your entire backend FOR you
Write your copy (not templates)
Set up your automation (fully done)
Have you launching in Month 2 (before graduation)
You're not paying for education. You're paying for infrastructure.
What happens after 90 days?
You have a fully built business. You're booking and closing clients. You have systems in place to continue scaling.
If you want continued support, we offer alumni programs:
90 Days to $10K (sales sprint)
90 Days to $50K (scaling + team building)
Millionaire Mastermind (advanced)
But most clients don't need them. They're already running profitably.
Do you work with people outside the U.S.?
Yes. We've worked with clients in Canada, the UK, parts of Europe, and Africa.
The business legalization process will vary by country (you'll research your local requirements), but the program content, coaching, and tech build are the same.
I have more questions. Can I ask them on the call?
Yes. That's what the clarity call is for.
Book Your Call: https://link.clickleadify.com/widget/booking/voKKa7ckfzHs7UJ0AxCq
You've Been Helping People For Years. It's Time To Get Paid For It.
You're good at what you do.
People come to you constantly because you actually help them.
You've thought about turning it into a business, but you didn't know where to start.
This is where you start.
In 90 days:
We help you see the coaching you've already been doing
We package it into an offer people will pay $2K-$5K for
We build your entire business (website, funnels, copy, automation)
We teach you to sell it
You book your first clients
The Proof Is In The Results
