The 90-Days to CEO
90 Days to CEO:
You Already Know How To Coach.
We Build The Business Around It.
We Don't Teach You To Coach.
We Build The Business Around The Coaching You Already Do.
In 90 days, you'll have a fully built coaching business—website, funnels, copy, automation, everything—plus the sales skills to book clients before you graduate.
This isn't a course. It's a construction project. And you're the CEO.
LET'S NAME WHAT YOU'VE ACTUALLY BEEN DOING
You Think It's Just "Being Good At Your Job." It's Not. It's Coaching.
You trained the new hire who became your supervisor.
You talked your coworker through their breakdown at 2am—unpaid.
You mediated the conflict HR couldn't solve.
You've been the "go-to" for years while someone else got the title and the raise.
You think that's just "being helpful."
It's not. It's coaching.
Let me show you what I mean:
If you're a nurse who guides families through impossible medical decisions and helps them understand what doctors won't explain—that's coaching.
If you're a project manager who walks teams through crisis after crisis, helping them solve problems they can't see—that's coaching.
If you're a social worker who helps people navigate systems, process trauma, and find their next steps—that's coaching.
If you're in HR and you actually develop people instead of just processing paperwork—that's coaching.
If you're a teacher who sees potential in students everyone else gave up on and helps them believe in themselves—that's coaching.
You've been doing it for years.
At work. In your community. In the group chat. For your family.
You just didn't call it coaching. And nobody was paying you for it.
That's what's about to change.
THE REAL
PROBLEM
The Coaching Part Isn't What Stops You. The Business Part Is.
You already know how to help people.
You've been doing it for years—at work, in your community, in the group chat.
That's not the problem.
The problem is:
You don't know what to call your offer
You don't know how to build a website that converts
You don't know how to write copy that sells
You don't have time to learn Stripe, GoHighLevel, and funnel automation
You don't have 12-18 months to figure it all out while working full-time
Most programs say: "Here's how to do it. Good luck."
Then you spend 18 months:
Googling "how to set up a sales funnel" at midnight
Trying to write your own website copy
Watching YouTube tutorials
Breaking things and not knowing how to fix them
Eventually giving up because it's too overwhelming
We say: "You focus on learning to sell. We'll build everything else."
Website. Funnels. Copy. Automation. CRM. Payment processing.
Done. In 90 days. While you're learning to pitch.
By Month 2, you're not "working on your business."
You're booking sales calls and closing clients.
Here's Every Single Thing We Build FOR You
This isn't a course you watch alone. This isn't a certification program. This isn't "figure it out yourself with templates."
This is a 90-day business build with a team that constructs your infrastructure while you learn to sell.
Here's what happens, month by month.
MONTH 1: PACKAGE WHAT YOU ALREADY DO
The Goal: Turn what you've been doing for free into a coaching offer people will pay $2K-$5K for.
Your Job: Show up for coaching calls. Record your program. Get legally set up.
Our Job: Extract your framework, guide your recording, handle legal setup.
What Gets Built:
Week 1: See The Coaching You've Already Been Doing
1. Voice memo analysis: We extract your niche from your lived experience (not guessing)
2. Brand archetype identification
3. Brand story crafted using Story Brand framework
4. Professional brand photoshoot scheduled
You walk away with:
1. Your One Sheet (niche, story, offer angle documented)
2. Brand story ready for marketing
3. Clarity on who you've actually been serving for free all these years
The shift: "I'm not sure what I'd coach on" → "Oh, I've been coaching on this for years"
Week 2: Make It Legal
1. Business name selection support
2. LLC registration guidance
3. EIN application
4. Business bank account setup
5. Stripe integration (so you can accept payment)
You walk away with:
1. Legal business entity (LLC)
2. EIN confirmation
3. Business bank account live
4. Payment processing ready
The shift: "This is just an idea" → "This is a legal business that can accept money"
Week 3: Build Your Course Outline
Week 3: Build Your Course Outline
1. Voice memo #2: We extract your framework
2. Custom course outline created from your expertise
3. Curriculum mapped (modules, lessons, flow)
4. Delivery method structured
5. Recording prep (tech setup, best practices)
You walk away with:
1. Complete course outline (4-5 modules mapped)
2. Your framework documented
3. Recording setup tested and ready
The shift: "I don't know how to structure a program" → "Oh, this is just what I already do, organized"
Week 4: Record Your Program
1. You record 4-5 modules (your full program)
2. Live tech support throughout
3. Content uploaded to your portal immediately
4. Everything organized and packaged professionally
You walk away with:
1. Fully recorded coaching program (ready to sell)
2. Program packaged and branded
3. A high-ticket offer ($2K-$5K typical) ready to deliver
The shift: "Someday I'll create a program" → "I have a program I can sell today"
END OF MONTH 1:
You have:
A legal business
A recorded coaching program
A high-ticket offer ($2K-$5K)
Clarity on what you're selling and who you're selling to
You're not "thinking about coaching someday."
You're a business owner with a product to sell.
MONTH 2: BUILD THE MACHINE + LAUNCH
The Goal: Get your business live, booking calls, and selling.
Your Job: Learn to sell. Practice your pitch. Book discovery calls.
Our Job: Build your entire business backend while you focus on sales.
What We Build FOR You (you don't touch the tech):
YOUR WEBSITE (Multi-Page, Branded, Professional)
1Not a DIY Wix site. Not a "good enough for now" placeholder.
A full, professional, conversion-optimized website.
What's included:
1. Home page (hero section, proof, offer overview, CTA)
2. About page (your story, why you're qualified, connection)
3. Services/Program page (what you offer, what's included, investment)
4. Contact page (calendar embed, easy booking)
5. Blog framework (optional, if you want to write content)
6. Fully mobile-optimized (looks perfect on phones)
7. SEO-ready (shows up in Google searches)
8. Domain connected + SSL secured (professional, safe)
What this would cost if you hired it out: $4,000-$8,000
YOUR FUNNELS (Lead Generation + Sales)
Funnels are how you turn strangers into buyers.
What's included:
1. Landing pages (opt-in, sales, thank-you pages)
2. Lead magnets integrated (if applicable)
3. All pages connected to your CRM (leads tracked automatically)
4. Branded with your colors, fonts, photos
5. Mobile-optimized and conversion-tested
What this would cost if you hired it out: $2,000-$3,000
YOUR COPY (Professional, Conversion-Focused)
You don't have to write a single word.
We write all of it. In your voice. For your audience.
What's included:
1. Website copy (every page—headlines, body text, CTAs)
2. Funnel copy (landing pages, opt-ins, sales pages)
3. Email sequences (welcome series, nurture, booking reminders, post-purchase)
4. SMS sequences (appointment reminders, follow-ups, re-engagement)
5. Social media post templates (so you know what to say)
What this would cost if you hired it out: $2,000-$5,000
YOUR AUTOMATION (CRM + Email/SMS)
This is the system that runs your business while you sleep.
What's included:
1. GoHighLevel CRM fully configured
2. Custom pipelines for your sales process (lead → discovery call → closed client)
3. Email automation (triggered by client actions—opens, clicks, bookings)
4. SMS automation (reminders, check-ins, follow-ups)
5. Tag-based segmentation (VIP clients, cold leads, hot prospects—all organized)
What this would cost if you hired it out: $1,500-$2,500
YOUR BOOKING SYSTEM
No more "let me check my calendar and get back to you."
What's included:
1. Calendar integration (Google Calendar or Outlook)
2. Booking page embedded in website + funnels
3. Automated reminders sent to leads (email + SMS)
4. No-show reduction workflows (reminders 24hrs, 1hr, 15min before)
5. Rescheduling links (so they don't ghost you)
What this would cost if you hired it out: $500-$1,000
YOUR PAYMENT PROCESSING
You can't get paid if payment is hard.
What's included:
1. Stripe fully integrated with your site
2. Payment plans enabled (if you want to offer them)
3. Checkout pages created and tested (one-click purchase)
4. Invoicing system ready (for custom proposals)
5. Automatic payment confirmations sent
What this would cost if you hired it out: $500-$1,000
YOUR MARKETING SYSTEM
You need clients. Here's how you'll find them.
What's included:
1. Marketing track selection (Organic/Referral/Paid—based on your strengths)
2. Custom marketing toolkit delivered for your chosen path
3. 90-day visibility plan created
4. Social media profile optimization (Instagram, Facebook, LinkedIn)
5. First value posts written FOR you
What this would cost if you hired it out: $1,500-$3,000
TOTAL VALUE OF DONE-FOR-YOU BUILD: $15,000-$25,000
What you pay: Included in your $8K investment
PLUS: SALES TRAINING (While We Build)
While our team is building your backend, you're in Sales Lab learning to sell.
What's included:
Live Sales Lab (weekly group coaching)
Call script provided (you don't have to guess what to say)
Objection handling training (we teach you exact responses to every "no")
Live call reviews with feedback (upload your calls, we coach you through them)
Mock discovery calls with our team (practice before you go live)
What this would cost if you hired it out: $2,500-$5,000
END OF MONTH 2:
You have:
A live website (professional, conversion-optimized)
Funnels running (capturing leads automatically)
Copy written (website, emails, SMS—all done)
Automation set up (CRM running, emails/SMS sending)
Booking system live (people can schedule with one click)
Payment processing ready (you can accept money immediately)
Sales skills (you know what to say on discovery calls)
You're not "working on your business."
You're booking sales calls and selling your offer.
MONTH 3: CLOSE CLIENTS + SCALE
The Goal: Book clients. Close sales. Become the CEO.
Your Job: Get on calls. Close clients. Deliver your program.
Our Job: Coach you through every call, every objection, every close.
What Happens
Weeks 9-10: Sales Skills Refinement
1. Weekly sales coaching (we analyze your close rate and improve it)
2. Live call reviews (you upload recordings, we give you exact feedback)
3. Objection handling deep dive (we drill the responses until they're automatic)
4. Follow-up system mastery (how to turn "I need to think about it" into "yes")
You walk away with:
1. Higher close rate (most clients go from 10-20% to 40-60%)
2. Confidence on sales calls (you know what to say, when to say it)
2. Follow-up system (so leads don't go cold)
Week 11: Power Week
1. Daily sales script drills (morning and evening practice)
2. Mock discovery calls with our team (real scenarios, real feedback)
3. Final objection handling bootcamp (every "no" gets a scripted response)
4. Confidence activation (you go into Week 12 ready to close)
You walk away with:
1. Muscle memory for your pitch (it's automatic now)
2. Zero hesitation on calls (you've practiced 50+ times)
3. CEO-level confidence (you know you're ready)
Week 12: CEO Commissioning
1. Graduation ceremony (you're officially commissioned as CEO)
2. Next steps planning (how to keep momentum after 90 days)
3. Momentum protection strategies (so you don't plateau)
4. Introduction to alumni programs (90 Days to $10K, $50K, etc.—optional)
You walk away with:
1. Paying clients (most have 1-3 by now)
2. A proven system (you've closed sales, you know it works)
3. CEO identity (you're not "trying" to be a coach—you ARE one)
END OF MONTH 3:
You have:
A fully operational business
Paying clients
Proven sales process
Infrastructure that runs without you
You're not hoping to be a coach someday.
You're a CEO who books and closes clients.
YOUR INVESTMENT CREATES DUAL IMPACT
When you invest in building your coaching business with us, you're doing more than changing your own life.
You're also funding Outlast School - our 3-year leadership development program for girls across Africa who the system has underestimated.
Here's what happens at Outlast School
YEAR 1: BECOMING
Girls tell their stories and publish their first book. They rebuild confidence, reclaim their voice, and learn visibility.
YEAR 2: BUILDING
They choose a high-income digital skill - coding, video editing, or digital marketing - and serve real clients while building portfolios and earning.
YEAR 3: LEADING
They're mentored by professionals, launch community projects, and become junior coaches themselves.
By the time they graduate, these young women have books published under their names, portfolios with real client work, and the skills to lead in their communities
We're not building a charity. We're building infrastructure
These girls don't need rescuing. They need economic agency, high-income skills, and the ability to tell their own stories.
We're creating a pan-African pipeline of young women who know who they are, know how to earn, and know how to lead.
This is what it looks like when women build wealth and use it to develop the next generation.
This is what it looks like when women build wealth and use it to develop the next generation.
Most coaching programs teach you to build a business so you can make money.
We teach you to build a business so you can make money and be part of building a movement.
When you join 90 Days to CEO, you're not just becoming a business owner.
You're becoming part of an ecosystem where your wealth creation funds their development - where making money and making impact aren't competing goals.
That's the difference.
WHAT IT COSTS. WHAT IT'S WORTH. WHAT YOU'LL MAKE BACK.
SERVICE
Website build (multi-page, professional)
Funnel build (landing, sales, opt-in pages)
Professional copywriting (website, emails, SMS)
CRM setup + automation
Booking system integration
Payment processing setup
Program creation coaching
Sales training + live call reviews
90 days of direct support
If You Hired It Out
$4,000-$8,000
$2,000-$3,000
$2,000-$5,000
$1,500-$2,500
$500-$1,000
$500-$1,000
$3,000
$2,500-$5,000
Priceless
INCLUDED IN PROGRAM
Total Value: $25,000+
You Pay: $8,000
Your ROI
If you charge $2,500 per client → You need 4 clients to make $10,000
If you charge $5,000 per client → You need 2 clients to make $10,000
Most of our clients book their first client in Month 2 or 3.
Many have their investment back within 90 days.
WHAT YOU DON'T GET
Let's Be Clear About What This Is NOT
This is not a course you watch alone at your own pace.
This is not a certification program that teaches you coaching skills.
This is not "figure it out yourself with templates."
This is not a mastermind where you just talk about your business.
This is not passive income training (you will talk to clients).
This is not a 12-month program where you "work when you have time."
This is a 90-day business build with a team that constructs your infrastructure while you learn to sell.
You will have homework. You will record content. You will practice pitching. You will get on discovery calls. You will close clients.
If you're looking for something you can "do when you feel like it," this isn't it.
If you're ready to build a real business in 90 days with a team that handles the tech—keep reading.
This Is For You If:
You're a Black woman in corporate, healthcare, education, or social services
You're really good at your job—specifically the "helping people" part
People come to you constantly for advice, guidance, support
You've thought about coaching but you're not sure if you're "qualified"
You don't have 12-18 months to DIY a website and figure out tech
You can invest $8K in building a real business (with proof it works)
You're ready to launch in 90 days and start making money
You're willing to get on sales calls (we teach you exactly what to say)
This Is NOT For You If:
You want to "learn about coaching" but not actually launch
You're looking for passive income with no client calls
You think you need thousands of followers before anyone will pay you (you don't)
You want to DIY everything yourself because you "like learning tech"
You can't invest $8K right now
You're not ready to actually sell your services
We only take 50 women per cohort.
Our team can only build 50 complete business systems at a time.
When we're full, you wait for the next cohort (typically 3-4 months).
If you're ready to stop "helping for free" and start "coaching for pay"—this is your moment.
WHAT IT COSTS. WHAT IT'S WORTH. WHAT YOU'LL MAKE BACK.
SERVICE
Website build (multi-page, professional)
Funnel build (landing, sales, opt-in pages)
Professional copywriting (website, emails, SMS)
CRM setup + automation
Booking system integration
Payment processing setup
Program creation coaching
Sales training + live call reviews
90 days of direct support
If You Hired It Out
$4,000-$8,000
$2,000-$3,000
$2,000-$5,000
$1,500-$2,500
$500-$1,000
$500-$1,000
$3,000
$2,500-$5,000
Priceless
INCLUDED IN PROGRAM
Total Value: $25,000+
You Pay: $8,000
Your ROI
If you charge $2,500 per client → You need 4 clients to make $10,000
If you charge $5,000 per client → You need 2 clients to make $10,000
Most of our clients book their first client in Month 2 or 3.
Many have their investment back within 90 days.
How To Join (If You Qualify)
Step 1: Book Your CEO Clarity Call
This is a private 1-on-1 conversation. Not a webinar. Not a group pitch.
On this call, we'll discuss:
Where you are now (your job, your situation, what you've been doing for free)
Where you want to be (income goals, lifestyle, timeline)
Whether 90 Days to CEO is the right fit for you
What marketing track (Organic/Referral/Paid) makes sense for your life
Investment details and payment options
This is not a high-pressure sales call.
If you're not ready, we'll tell you. If you're not a fit, we'll tell you. If you are ready and this is right for you, we'll invite you to join.
Step 2: Complete Your Enrollment Application
If we both agree this is a fit, you'll complete a short enrollment form:
Your business idea/niche (or "I'm not sure yet"—that's fine)
Your availability (we need to know you can commit 5-10 hours/week)
Your commitment level (are you serious or just curious?)
Payment selection (pay in full or payment plan)
Step 3: Pay Your Investment + Receive Welcome Email
Once payment is confirmed:
Welcome email sent with full program timeline
Access to your private client portal
Onboarding checklist delivered
Calendar invite for your first coaching call (Week 1)
Step 4: Month 1 Begins
You start Week 1 on the official cohort start date.
You're grouped with 49 other women who are building alongside you.
This is real. This is happening. You're building a business.
FAQ
I help people, but I don't think I'm a coach. Is this still for me?
Yes. That's exactly who this is for.
If you're the person people come to for advice, guidance, or support—you're coaching. You've been doing it for years. You just weren't calling it that.
Week 1 is designed to help you see the coaching you've already been doing and show you how to charge for it.
What if I don't know what my "offer" would be?
That's fine. Most people don't when they start.
We extract your offer from your lived experience during Week 1.
The thing you do naturally that others struggle with—that's your offer.
You're not starting from scratch. You're starting from years of unpaid expertise.
Do I need a big following before I can sell?
No. You need buyers, not followers.
I have 3,000 Instagram followers and run a 7-figure business.
I've had clients sign $5K clients with under 100 followers.
You don't need to be internet famous. You need to know what to say when someone asks "What do you do?" and you need a system to close them.
We teach you both.
I'm not tech-savvy at all. Can I still do this?
Yes. That's the entire point.
We build the tech FOR you.
Website, funnels, copy, automation, CRM—you don't touch any of it.
You focus on learning to sell. We handle everything else.
I work full-time. Do I have time for this?
Yes. Most of our clients work full-time jobs.
You'll need 5-10 hours per week for:
Weekly coaching calls (1-2 hours)
Recording your program (Week 4 only)
Practicing your pitch (30 min/day)
Getting on discovery calls (as they're booked)
We handle the 40+ hours of tech work (website build, copywriting, automation setup).
What's the investment?
$8,000 for 90 days.
This includes $25,000+ in done-for-you services.
If you charge $5K per client, you need 2 clients to make $10K. Most clients book their first client in Month 2 or 3.
Payment plans are available (details on clarity call).
What if I can't afford $8K right now?
Then you're not ready. And that's okay.
This program is for women who are ready to invest in infrastructure, not women hoping for a cheap shortcut.
If $8K feels impossible right now, focus on:
Getting clear on your offer (join our $27 workshop)
Building your confidence
Saving up
Then come back when you're ready to go all in.
We'll still be here.
Can I get a refund if it doesn't work?
We don't offer refunds after enrollment because we begin building your infrastructure immediately.
Within the first week, we're setting up your domain, starting your website build, writing your copy. These are real costs we incur on your behalf.
That's why we have a thorough clarity call BEFORE you pay.
We want to make sure this is right for you before you invest.
What if I don't close any clients in 90 days?
If you show up, follow the process, practice your pitch, and get on sales calls—you will close clients.
We can't force you to show up. We can't force you to get on calls.
But if you do the work, you'll get results.
Every single client who's shown up fully has booked at least one client by Day 90.
How is this different from other programs
Most programs:
Teach you what to build
Give you templates
Leave you to DIY the tech yourself
End with "now go launch!"
We:
Build your entire backend FOR you
Write your copy (not templates)
Set up your automation (fully done)
Have you launching in Month 2 (before graduation)
You're not paying for education. You're paying for infrastructure.
What happens after 90 days?
You have a fully built business. You're booking and closing clients. You have systems in place to continue scaling.
If you want continued support, we offer alumni programs:
90 Days to $10K (sales sprint)
90 Days to $50K (scaling + team building)
Millionaire Mastermind (advanced)
But most clients don't need them. They're already running profitably.
Do you work with people outside the U.S.?
Yes. We've worked with clients in Canada, the UK, parts of Europe, and Africa.
The business legalization process will vary by country (you'll research your local requirements), but the program content, coaching, and tech build are the same.
I have more questions. Can I ask them on the call?
Yes. That's what the clarity call is for.
Book Your Call: https://link.clickleadify.com/widget/booking/voKKa7ckfzHs7UJ0AxCq
You've Been Helping People For Years. It's Time To Get Paid For It.
You're good at what you do.
People come to you constantly because you actually help them solve problems they can't solve alone.
You've thought about turning it into a business, but you didn't know where to start.
And honestly? You didn't have 18 months to figure out websites, funnels, and automation while working full-time.
This is where you start.
In 90 days:
We help you see the coaching you've already been doing for free
We package it into an offer people will pay $2K-$5K for
We build your entire business infrastructure (website, funnels, copy, automation)
We teach you to sell it (script, objection handling, live call reviews)
You book your first clients before you graduate
The Proof Is In The Results
